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National Broadcasting Company
The Swift Effect

The Swift Effect

Documentary1 Season
TVPG
An exploration of the vast economic impact Taylor Swift's brand has through not only music but in fashion, sports, education and philanthropy.
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Watch The Swift Effect Season 1

An exploration of the vast economic impact Taylor Swift's brand has through not only music but in fashion, sports, education and philanthropy.

  • Breaking the Mold

    Episode 1 - 21 mins
    How Taylor's bold moves have empowered artists and redefined taking control in the industry.

  • The Swift Effect on the NFL

    Episode 2 - 21 mins
    Taylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase.

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